Key People & Companies
Cox Automotive
Marianne Johnson
EVP & Chief Product Officer at Cox Automotive
Ben Flusberg
Chief Data Officer at Cox Automotive
VinSolutions
Cox Automotive · CRM
Claude 3.5 Sonnet
Anthropic · LLM
Amazon Bedrock
Amazon Web Services · Platform
Claude 3.5 Haiku
Anthropic · LLM
Anthropic
model provider
+ 8 more entities in the full study
Key Results
- More than doubled consumer lead responses and test drive appointments through the VinSolutions CRM platform, directly impacting dealer revenue by converting more shoppers into showroom visits and sales.
- Achieved 80% positive feedback from sellers using AI-generated vehicle listing descriptions on Autotrader Private Seller Exchange, demonstrating that AI-created content met quality standards for consumer-facing marketplace listings.
- Reduced dealer website content creation time through Dealer.com managed services, achieving same-day deliverables for blog posts and landing pages that previously took multiple days, while maintaining SEO performance and generating more than 9,000 client deliverables to date.
- + 4 more results inside
“At Cox Automotive, we're transforming our customer experience with generative and agentic AI. We are working with all frontier model providers but have anchored on Claude for its strong performance across three critical metrics: latency, cost, and accuracy. Amazon Bedrock AgentCore is one of the strategic tools we're using to build AI agents that can deploy at scale, ranging from virtual assistants that improve our omnichannel dealer experience to an agentic marketplace that streamlines vehicle discovery and buying.”
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