Key People & Companies
Pets at Home
Profit Protection AI Agent
Pets at Home / Microsoft · Internal
William Hewish
CIO at Pets at Home
Microsoft Copilot Studio
Microsoft · Platform
Microsoft
Primary AI platform and cloud provider for profit protection agents
Simon Ellis
Head of AI transformation and enterprise architecture at Pets at Home
Dr. Samantha Butler-Davies
Veterinary Services Director at Pets at Home
Azure
Microsoft · Platform
+ 1 more entity in the full study
Key Results
- The agent identifies fraud 10 times faster than manual investigation, per The Retail Bulletin's reporting from the Ecom North 2025 conference, where Simon Ellis stated: 'We are identifying fraud 10 times faster, and the fraud department can process 20 times more cases a day than we could before.'
- Decision time collapsed from 30 minutes to seconds per case, according to The Retail Bulletin — with one source citing the threshold as under two minutes for full analysis completion.
- Projected annual savings are in the seven-figure range, per Microsoft's Copilot Studio product blog and corroborated by Microsoft's WorkLab publication.
- + 4 more results inside
“It's integrated with the personnel in the fraud department and has allowed decisions to be made in seconds that would have taken 30 minutes. We can identify fraud 10-times faster and the department can process 20-times more cases. It's a fraud-fighters dream.”
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